With less than two weeks to bring Okayplayer’s 25th anniversary campaign to life, I led the creative development and execution working with one designer I managed and our Head of Studios. I shaped the campaign’s visual identity, produced an interview with our founder Questlove, and designed and built the campaign website in Webflow before bringing everything together for launch. Working on a tight timeline, I moved between branding, social, production, photography, and web to keep the campaign cohesive from concept through launch. I helped drive the project from the initial idea to a fully launched campaign with a small team and an aggressive deadline.