The Almanac of Rap is a Webby Award-winning weekly podcast hosted by rapper Donwill exploring Hip-Hop trends and their lasting impact. Ahead of Season 3, I developed a new brand identity and graphics package, designed and lit the new set, and shot and edited a mixed-media music video inspired by New York’s graffiti culture, incorporating scans of graffiti collected throughout the city.

To expand the show’s audience, we developed a social content strategy around Donwill’s expertise and personality, including man-on-the-street interviews, reactions to trending Hip-Hop moments, and episode clips designed to drive viewers to full episodes on YouTube. By the end of Season 3, the campaign generated 3.1M views, 732K likes, 193K comments, and 397K shares across Instagram, TikTok, and X.