Across 10+ festivals and live events, including Camp Flog Gnaw, Roots Picnic, and Gov Ball, I led creative and social coverage from pre-production through real-time posting. I developed concepts, shot lists, and coverage plans while capturing photography, directing real-time social coverage, reviewing assets, and coordinating rapid-turnaround edits and posting.

We produced 100+ pieces of content per event, publishing most content within an hour of capture. Our strategy prioritized candid, personality-driven moments from sets and unique artist interactions over traditional performance footage, consistently driving our strongest-performing content. Across major festivals, social coverage averaged 6.3M views, 794K likes, 219K comments, and 457K shares per event. I also developed “Let Me Put You On,” a music discovery social franchise built around artist recommendations and dream festival lineups, designed for quick interviews, easy real-time editing, and high artist engagement.